California Road Trip
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California Road Trip

About This Project

The California Road Trip Postcard was a Regional Marketing project that was aimed at destination travel in California. The concept was centered around the “road trip” experience — encouraging travelers to get out and explore. On one side of the folded card was your checklist of places to see and the other was tear off postcard that you could send off to family or friends. I designed the card, created the destination illustrations and collaborated on the animation used for social. (Click below for animation.)



Animation, Illustration, Social