As a designer, my mission is to create experiences for clients to connect with their audience — whether that’s to educate, inform or persuade. Information overload and shorter attention spans continue to challenge the methods with which we’re able to get that message across. The exciting part — constantly evolving technical advances, new tools and platforms, that allow us to create relatable narratives and experiences that engage and secure new customers.
Corporate Identity, Brand Style Guidelines & Toolkits, Logo Concepting and Development, Asset Management
Strong management and organizational skills. Effectively complete all stages of a project on deadline. Proficient in balancing multiple projects/priorities and clear communication.
Website design & development, content management, email design, digital ads, social media, infographics, illustration.
Proactively seek opportunities to improve processes and work collaboratively to strengthen creative output. Self-starter with strong problem-solving skills — always up for a challenge!
"I had the pleasure of working with Lauren on a number of global marketing projects at Hilton, and she is second to none when it comes to making creative vision a reality. She was able to find new and innovative spins on the same old campaign ideas again and again, literally breathing new life into our business strategies. She strikes the very difficult balance of producing creative work that is polished yet fun, innovative yet effective, all with efficiency, performance, and attention to detail in mind. She is also a great cultural addition to any team — so pleasant to work with, positive even in the most hectic of situations, and the prime example of a team player. "
"We are super appreciative to have you as our secret weapon to handle these massive projects so that our team can continue to be as efficient and as effective as possible."
"Lauren is a true creative professional. I have often given her too-vague ideas, not even really knowing what it is that I'm looking for, and she has presented me with exactly what I needed! She pays great attention to detail, making sure every element is exactly right. Lauren is much more than a designer. Lauren is an artist."
Lauren's creativity and attention to detail were vital. We worked together for the past several years as volunteers to the charity event @In The Bag, a luncheon and silent auction of designer handbags. She was co-chair of our PR and Marketing committee and was responsible for our online content, photography, and design of our signature marketing graphics. Lauren's creativity and attention to detail were vital to our fundraising event which has raised ~$1.5 million over the past ten years! AND — Lauren is a wonderful teammate — great ideas, calm demeanor, willingness to get the job done well!
"Having the perfect combination of skill and creativity, Lauren has the ability to execute our vision and deliver an exceptional product in a timely manner. Her remarkable sense of what we are looking for, even with minimal direction at times, adds to the ease of our working partnership. Lauren’s design work is top-notch and stands out above the rest."